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42 tricks to make your price seem lower

Your pricing strategy can be the key to boosting sales. And the human psyche is easy to manipulate. So how can you use psychology to boost your sales? [...]

Introduction to Conversion Rate Optimization

Conversion rate optimisation or CRO isn’t about increasing traffic to your website, instead it’s about increasing revenue from existing traffic or an even simpler definition: conversion rate optimization is finding why visitors aren’t converting and fixing it. [...]

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