Shortly after I started to get involved in online commerce, I understood that the pace at which it evolves is more alert than in offline trade and that success depends on the ability to adapt to the new expectations of customers. In some cases, these expectations are caused. In others, are anticipated. In most cases, are seen at competitors. But, even when we encounter the first competition, it is desirable that our decisions be more effective than theirs.
A topical example is the Facebook Store section. Thanks to it, Facebook Page switched from a loyalty & communication channel to a new e-commerce support. How do you want to use this section? You want to be better than the competition? [...]
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