When people browse your products online, they don’t have the benefit of a sales assistant nearby to help them with any general queries they have, like in physical store.
It is however, easy for an e-commerce store to replicate this in some ways by using a Frequently Asked Questions (FAQ) section in product page. [...]
Use the Special Deal - Groupon Style extension to display to your site the discount campagin. A promotion campaign is good only if it is empathic with the real needs of customers. [...]
…or how to gain your customers' loyalty. Companies throughout the world are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to implement a system directed specifically at building customer loyalty.
How do you announce your friends on Facebook when you added a new product in the store? Do you want to be more efficient? Be efficient and share automatically on Facebook when adding or editing a product.
Facebook Login enhances the trust given by a customer of an online store. Most of the discussions about Facebook Login are reduced at the discretion and convenience of the users. Instead, when people with some SEO experience participate, the discussion is also focused on the importance of trust granted by a person to an online store. [...]
Do you have an online store and plan to test your customer loyalty? Use OpenCart Android Store extension. When it comes to how mobile applications have changed customer preferences many online stores administrators tend to feel intimidated by those with a higher sales volume. In reality, it just takes creativity and innovation. [...]
In a previous article we wrote about the emotional experience online that lasts three times longer than a rational experience. Indeed, creating personal experiences through creative digital storytelling and personalisation will facilitate an emotional connection with your brand. But, as we said, getting your messaging and story on point is only half the battle. [...]
Let's use our imagination for a bit and say that "e-commerce" stands for "emotional commerce". And let's talk about customers and their emotions.
Keep the golden rule in mind: Buying decisions are made on an emotional basis. [...]
Before I got myself involved in a Black Friday project for the first time, I had a lot of preconceived ideas on how to increase sales during those hours. I took most of them in hand, with the beginner’s puerility, from all kind of lists based on tips from people who have never registered an online sale in their life. Meanwhile, I’ve learned how to differentiate them from those who provide tips based on their own experience. Do you want 3 OpenCart extensions on Black Friday for FREE? [...]
Shortly after I started to get involved in online commerce, I understood that the pace at which it evolves is more alert than in offline trade and that success depends on the ability to adapt to the new expectations of customers. In some cases, these expectations are caused. In others, are anticipated. In most cases, are seen at competitors. But, even when we encounter the first competition, it is desirable that our decisions be more effective than theirs.
A topical example is the Facebook Store section. Thanks to it, Facebook Page switched from a loyalty & communication channel to a new e-commerce support. How do you want to use this section? You want to be better than the competition? [...]
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