10 Dec 2015
The Three S's of E-Commerce
In a previous article we wrote about the emotional experience online that lasts three times longer than a rational experience. Indeed, creating personal experiences through creative digital storytelling and personalisation will facilitate an emotional connection with your brand. But, as we said, getting your messaging and story on point is only half the battle. Using the right medium or platform through which to tell that story is vital to making a connection.
Let's see how the other half of the battle looks like!
The best ecommerce platform is designed to help you create an online shop regardless of programming or web design experience. But how can you tell you chose the best ecommerce platform? A complete ecommerce solution will come with the tools to walk you through the entire process: hosting, design, pricing and payment options, marketing tools and reports. These are the signs that you'll be using the best ecommerce platform available.
First, consider how much you'll sell. If you anticipate heavy traffic, an ecommerce solution like OpenCart that offers lots of online storage space, inventory, and bandwidth is ideal.
Next, decide on the level of customization you'd like, to ensure you'll have the best ecommerce platform for you. OpenCart offers attractive templates ready-to-use.
Then, check for must-have features such as payment security and sales reports. Also, be sure to provide enough payment and shipping options for your customers, and look closely at tools such as the ability to create discounts, loyalty programs, or emailing campaigns on your ecommerce website. OpenCart makes it easy to run promotions and keep your customers happy. All of these considerations effect the success of your online shop and how you sell online.
Finally, go with a program that is easy to use and has a solid customer support team. In this case, OpenCart provides lifetime free support and free software updates.
Let's continue with The Three S's of Ecommerce!
Do you want to be well on your way to launching your online store? Then follow these three simple S's of ecommerce:
1. Storage Space
OpenCart offers you the inventory space and bandwidth to fit your needs (depending on your hosting plan). The best ecommerce platform will let your online shop sell online without limitations.
2. Safety Protocols
OpenCart offers fraud protection and Secure Socket Layer (SSL) encryption. This is for the protection of you and your customers. SSL technology makes it possible to send online payments securely and is a must-have on all ecommerce sites.
3. Site Design
OpenCart has a user-friendly interface. The best ecommerce sites and functions of each tool should be clear and it should be easy to select your desired options.
And OpenCart makes it easy to build your online store. An extensive FAQ and customer support team can make a world of difference. And OpenCart provides lifetime free support. Also, remember the needs of your customers. Imagine that you're shopping on your own online store. Well-designed menus, filters, and sorting options that OpenCart offers will minimize the amount of time it takes to find a product and purchase it. Consider also the "look" of your site. OpenCart's offerings include professionally-designed templates that are both pleasing to the eye and improving a customer's overall shopping experience. Just like in a B&M store, a cluttered and disorganized display will leave customers frustrated and empty-handed, whereas a streamlined and enjoyable buying process will encourage purchasing.
Long story short, OpenCart is a well-designed ecommerce platform, simple yet effective. We strongly believe that the less time you have to spend figuring out the program, the more time you'll have to run your business. So, once again, open up your online business with OpenCart!™