16 Nov 2015
Buying decisions are made on an emotional basis
Let's use our imagination for a bit and say that "e-commerce" stands for "emotional commerce". And let's talk about customers and their emotions. Keep the golden rule in mind: Buying decisions are made on an emotional basis.
Customers like to be treated nice so you may want to offer equal treatment to all your potential customers, no matter the geography. For instance, if you sell online in the European Union, all the EU citizens should pay the same delivery cost. Or, if you offer free delivery on orders over a certain amount, then all customers should pay the same amount in order to get a free delivery.
OpenCart has hundreds of shipping method integrations available.
A special attention has to be paid to the Unique Selling Propositions (USPs) of your competitors. If one of them offers a 24-hour delivery service, you should be able to offer at least the same. The more you get to know about the new target country and especially about its customer structure and their expectations, the better you can position yourself in the market by working out well-targeted USPs.
Make a very good first impression!
Because your first online sell to a customer is like a first meeting in real life. And you can make a very good first impression by offering a seamless customer experience. That means you have to exceed customer expectations by making it very easy for a visitor to navigate and to order on your online store. And most important, keep all your promises!
OpenCart has order management and multiple payment gateways already built in and it provides lifetime free support and free software updates.
Bottom line, personalize the customer experience by customizing the website for the individual visitor. OpenCart has a template system built in so you can easily switch between different templates or migrate the current look of your site into OpenCart.
We said in the first lines of this article that "buying decisions are made on an emotional basis". Well, sometimes people decide not to buy...but still on an emotional basis. Sending post-cart abandonment emails offering discounts is a must-have in the ecommerce space.
OpenCart gives you the Abandoned Cart Reminder - a tool that helps recapture lost sales.
Leverage your customers emotions
Now, let's see how you can leverage your customers emotions. Use Shopping Surveys to increase conversions. And the most relevant survey is the post-purchase survey. Typically used to ask shoppers about their experience, and whether or not they'd recommend the store to others. These are usually delivered via email. Product Reviews and Product Ratings are among the features offered by OpenCart.
Storytelling has always been a great way of selling. As more ecommerce vendors discover this, more of them will incorporate stories around their products, by way of written text or videos on their online stores.
Create an emotional experience
An emotional experience online lasts three times longer than a rational experience. Evoking emotion is far more memorable and has much greater impact than anything you say or do.
But, getting your messaging and story on point is only half the battle. Using the right medium or platform through which to tell that story is vital to making a connection.